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Every year, new marketing strategies push the boundaries of capturing users’ attention. While native display advertising isn’t a new concept, it might still appear “new” to those exposed to it for the first time. In this blog, we’ll discuss what native display advertising is, how it works, who can benefit from it, and how to get started. What is Native Display Advertising and How Does It Work? Native display advertising

With the year coming to a close and the holidays around the corner, now is the time for businesses to finalize their marketing strategy for the holiday shopping season. But how do businesses stand out amidst the noise during this congested time of the year? A diverse and engaging marketing strategy is the best way for businesses to cut through the noise of the holidays and reach their target demographic!

Social media platforms are a great way to connect with audiences; however, they can be highly visual spaces. While graphics effectively capture audience interest, captions are equally important. Let us help you discover the best ways to create engaging social captions for your platforms. Why Captions Are Needed Social media captions are crucial for all posts, regardless of the platform. A well-written caption paired with your post’s media is key

Programmatic audio campaigns allow businesses to reach their target audience though podcasts, digital radio and streaming music services. These audio advertisements give you the ability to reach your audience multiple times while their attention is in one place. Not sure where to place them? Here are a few different audio services you can use to reach your perfect customer. Audio Services For Programmatic Audio Ads: Podcasts: Podcast platforms like Stitcher

What Is AI? AI stands for ‘artificial intelligence’ and was created to simulate the process of the human brain. AI works via a continuous learning model, meaning it continuously learns new information from direct input, human-to-AI interactions and sourcing from the web. While AI is a general term, there are many popular AI models available for public use such as Google Gemini, Open AI’s Chat GPT, X (formerly known as

Did you know that YouTube is the second most visited website in the world, and has over 1 billion hours of content watched daily? With this large of an audience available, YouTube is a great place for advertisers to get their message in front of potential customers. In this blog we will learn more about the YouTube platform and the different opportunities available for advertising space. Quick Stats on YouTube*:

Incorporating social media into your marketing strategy is an excellent way to connect with your audience on a personal level. Leveraging social media ads can significantly enhance your business’s reach and social presence. Facebook, one of the most popular social networking platforms, offers various paid advertising options. Let us help you discover the benefits and drawbacks of the different ad formats available on Facebook. The Basics of Boosted Posts: Boosting

In the fast-paced world of online marketing, staying aware of and on top of your digital campaign’s performance is crucial for success. Whether you’re running ads on social media, optimizing your website for search engines, using a targeted display campaign, or managing email marketing campaigns, understanding how these efforts are performing for your business is crucial for success. One of the best ways to keep track of your digital marketing

It’s almost time to cast our votes for the 47th President of the United States along with a myriad of additional positional candidates and initiatives. As the election approaches, we’re going to start to see a lot of candidates and causes utilizing Digital Marketing in order to broadcast their message. Here’s how you can boost your area’s candidates with effective Digital Advertising tactics: Video Ads Video ads are a powerful

In today’s modern world where information is easily accessible, consumers are more educated than ever. According to a recent study from Semrush, nearly 60% of Google searches ended without consumers clicking to a final destination. Instead, consumers were more likely to start a new search query or end the session altogether. However, the report also found that 30% of all clicks from Google searches go to Google-owned properties such as